Leadership role in Digital Team, establishing and executing the digital transformation and user experience strategy.
Lead a team of product designers, researchers and experience designers, fostering a culture of innovation, curiosity.
Transformation, and creating and executing delightful customer journeys.
Establish and execute a digital design system to create omni channel experience for customers, collaborating and co-creating with partners and fintechs.
Collaborate with cross functional business units to digitize and simplify customer experiences.
Establish the foundations of design thinking and research in the eco-system.
Establish and monitor experience ROIs, manage digital channel KPIs and formulate value of innovation.
Pakistan, Karachi